[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.mipem.cz\/znate-marketingove-triky\/#Article","mainEntityOfPage":"https:\/\/www.mipem.cz\/znate-marketingove-triky\/","headline":"Zn\u00e1te marketingov\u00e9 triky","name":"Zn\u00e1te marketingov\u00e9 triky","description":"Nakupov\u00e1n\u00ed je ned\u00edlnou sou\u010d\u00e1st\u00ed na\u0161eho \u017eivota &#8211; potraviny, oble\u010den\u00ed, obuv a drogistick\u00e9 zbo\u017e\u00ed nakupovat mus\u00edme. A\u0165 u\u017e si nakupov\u00e1n\u00ed u\u017e\u00edv\u00e1te, nebo je to pro v\u00e1s nutn\u00e9 zlo, st\u00e1v\u00e1 se v\u00e1m, \u017ee se z n\u00e1kupu vrac\u00edte v\u017edy s n\u011b\u010d\u00edm nav\u00edc, s n\u011b\u010d\u00edm, co rozhodn\u011b na p\u016fvodn\u00edm seznamu nebylo. Nebojte se, nejste v tom sami.&#13; &#13; Obchodn\u00ed ... <a href=\"https:\/\/www.mipem.cz\/znate-marketingove-triky\/\" class=\"more-link\">P\u0159e\u010d\u00edst<span class=\"screen-reader-text\"> \"Zn\u00e1te marketingov\u00e9 triky\"<\/span> &raquo;<\/a>","datePublished":"2023-05-26","dateModified":"2023-05-26","author":{"@type":"Person","@id":"https:\/\/www.mipem.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.mipem.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"mipem.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.mipem.cz\/znate-marketingove-triky\/","wordCount":457,"articleBody":"Nakupov\u00e1n\u00ed je ned\u00edlnou sou\u010d\u00e1st\u00ed na\u0161eho \u017eivota &#8211; potraviny, oble\u010den\u00ed, obuv a drogistick\u00e9 zbo\u017e\u00ed nakupovat mus\u00edme. A\u0165 u\u017e si nakupov\u00e1n\u00ed u\u017e\u00edv\u00e1te, nebo je to pro v\u00e1s nutn\u00e9 zlo, st\u00e1v\u00e1 se v\u00e1m, \u017ee se z n\u00e1kupu vrac\u00edte v\u017edy s n\u011b\u010d\u00edm nav\u00edc, s n\u011b\u010d\u00edm, co rozhodn\u011b na p\u016fvodn\u00edm seznamu nebylo. Nebojte se, nejste v tom sami.&#13; &#13; Obchodn\u00ed \u0159et\u011bzce i men\u0161\u00ed obchody uplat\u0148uji n\u011bkter\u00e9 z marketingov\u00fdch trik\u016f, do kter\u00fdch l\u00e1kaj\u00ed mnohdy bezbrann\u00e9 spot\u0159ebitele &#8211; n\u00e1s. Poj\u010fme si p\u0159edstavit n\u011bkter\u00e9 z trik\u016f, kter\u00e1 maj\u00ed p\u016fsobit na na\u0161e obchodn\u00ed rozhodov\u00e1n\u00ed p\u0159i n\u00e1kupu.&#13; &#13; P\u0159eskl\u00e1d\u00e1v\u00e1n\u00ed zbo\u017e\u00ed&#13; M\u00e1te pravideln\u011b pocit, \u017ee uzeniny byly je\u0161t\u011b ned\u00e1vno o uli\u010dku vedle, t\u011bstoviny se nach\u00e1zely hned u mouky \u010di cukrovinky byly v druh\u00e9 uli\u010dce a nyn\u00ed jsou ve t\u0159et\u00ed? To nen\u00ed pocit, snahou obchod\u016f je v\u00e1s povodit po supermarketu tak, abyste nav\u0161t\u00edvili co nejv\u00edce m\u00edst, byli tak zaujati i jin\u00fdm typem zbo\u017e\u00ed a sp\u00ed\u0161e podlehli k n\u00e1kupu n\u011b\u010deho, co jste nezam\u00fd\u0161leli.&#13; &#13; Cukrovinky u pokladny&#13; V\u0161imli jste si, \u017ee u pokladny se nach\u00e1z\u00ed dal\u0161\u00ed kvantum sladk\u00fdch ty\u010dinek. I to je dal\u0161\u00ed z trik\u016f, je\u017e marketingov\u00ed specialist\u00e9 uplat\u0148uj\u00ed na spot\u0159ebitel\u00edch. Kolik z n\u00e1s p\u0159i \u010dek\u00e1n\u00ed ve front\u011b u pokladny neodol\u00e1 pohledu na l\u00e1kav\u00e9 sladk\u00e9 ty\u010dinky? Jist\u011b v\u00edce, ne\u017e kdyby tam byla vystavena jablka s okurkami.&#13; &#13; Nej\u010dast\u011bji nakupovan\u00e9 zbo\u017e\u00ed je nejv\u00fd\u0161e&#13; A\u017e p\u0159\u00ed\u0161t\u011b p\u016fjdete na n\u00e1kup, pod\u00edvejte se, v jak\u00fdch polic\u00edch se v reg\u00e1lu nach\u00e1z\u00ed nej\u010dast\u011bji a nejb\u011b\u017en\u011bji nakupovan\u00e9 potraviny \u010di dal\u0161\u00ed zbo\u017e\u00ed. Pom\u016f\u017eeme v\u00e1m, je v nejvy\u0161\u0161\u00edch nebo alespo\u0148 ve vy\u0161\u0161\u00edch polic\u00edch ne\u017e ostatn\u00ed m\u00e9n\u011b \u010dasto nakupovan\u00e9.&#13; &#13; A pt\u00e1te se pro\u010d? P\u0159i pohledu a v\u00fdb\u011bru zbo\u017e\u00ed budete nuceni shl\u00e9dnout i zbyl\u00e9 police reg\u00e1lu a marketingov\u00ed specialist\u00e9 p\u0159edpokl\u00e1daj\u00ed, \u017ee n\u011bco z ostatn\u00edho zbo\u017e\u00ed t\u00edm padne do va\u0161eho z\u00e1jmu a nakoup\u00edte n\u011bco nav\u00edc.&#13; &#13; Slevov\u00e9 akce 1+1&#13; Ruku na srdce, kolik z v\u00e1s n\u011bkdy podlehlo zd\u00e1nliv\u00e9 v\u00fdhodn\u00e9 koupi 1+1, 2+1 apod.? Celkem roz\u0161\u00ed\u0159en\u00fd trik, jak podv\u011bdom\u011b p\u0159inutit nakupuj\u00edc\u00ed k n\u00e1kupu n\u011b\u010deho, co by za norm\u00e1ln\u00edch okolnost\u00ed nekoupili.&#13; &#13; Kdy\u017e u\u017e jste se sezn\u00e1mili s n\u011bkter\u00fdmi z marketingov\u00fdch trik\u016f, je jen na v\u00e1s, jak\u00fdm zp\u016fsobem jim budete \u010delit p\u0159i p\u0159\u00ed\u0161t\u00edm n\u00e1kupu.                                                                                                                                                                                                                                                                                                                                                                                                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